How to Build a Compelling Fascination to Hook Your Readers?

 

Content marketing is about creating a link with your readers and establishing relationships. After investing effort and time into your content writing projects, you wish to see noticeable outcomes.

However, what if your writing is not getting the involvement you need to foster your platform? How would you write that deepens the link with your readers?

The answer can be found in the particular reason why readers assimilate some information, whereas ignoring other.

Emotions undermine wisdom while people make decisions.

Emotions almost entirely govern our experiences and decisions. As an example, when we face some trouble, we are likely to fixate and can become illogical. All of a sudden, our fear dominates and protects rational thinking. When the trouble is relaxed, we are free from the limitations of our emotions and become more courteous, open and acquiescent. We are capable of thinking logically again.

Emotion is the root of everything. Our thoughts are impacted by memories; feelings impact our behaviors and moods. In order to establish a relationship with your reader, you have to first link with the audience on an emotional aspect. Since if the emotion is missing, readers are not really involved and if they are not involved or interested, they are not likely to follow. Even if they read your writing, they are less likely to absorb it; it’s unlikely to create an influence on their lives. You cannot expect your readers to absorb your content without involving them. You need to create fascination and that is magnetic.

Fascination has the potential to generate profound attention. It facilitates you to acquire that emotional link you need with your audience. Fascination can be distinguished with some basic cues like alarm, curiosity, passion, authority, innovation, and trust. Every time we are attracted towards something, one or more of these cues are the reason. For writers, utilizing these facets may create the difference between developing an emotional link with your audience. Let’s take a look at the ways how to create fascination in your content.

–         Employ Triggers

To create charisma, start your writing with an intriguing question that implores for a fascinating answer. Write a descriptive narration, pattering those sense to activate passion. Develop trust with reinforcing figures and facts, or sustain a consistent (involving) diction your audience can rely on. When you develop a precise form, it’s easy to integrate fascination facets and link with your readers emotionally.

–        Relate the emotional aspect of the issue

Humans are attracted towards issues as they appeal our focus, however they also create anxiety and stress. That is a significant advantage for you when you create your content since it enables you to propose an answer.

However, there is a need to do something more than recognizing issue and get the audience to link to the emotions lies within the issue. As you develop content that relates the issue with the emotion, you activate fascination facets and develop a link through emotional relationship in your content. Every emotional stair your readers takes is a tiny ‘yes’ which is important in the procedure of creating any relationship. After you have recognized the emotional aspect of the issue, you are all set to write a convincing headline to trigger the relevant fascination.

–        Create the solution that emulate the problem

When we confront an emotional reaction to an issue, our anxiety and tension is only relieved when a solution is perceived. If your writing doesn’t completely offer the solution and resolve the issue you first propose, you will begin to fascinate however end up your audience will be frustrated by an incomplete solution. Ask a simple question to yourself, ‘does this content directly solve the issue?’

–        Engage audience

As you develop relationships with the readers, you will acquire more involvement through comments, subscriptions, and shares. More trust and interest will emerge from there. It is for that tiny agreement that you need to create engagement.

The primary step in a marketing link is normally education. Important educational writing promotes someone to like your page, which leads to more understanding as you keep on gaining trust.

–        Share an example or metaphor to relate your content

The well-developed narration is easier to absorb. They create fascination. If readers are somewhat confused about your concept, a relevant example or story can make them clear about your idea.

t marketing is about creating a link with your readers and establishing relationships. After investing effort and time into your content writing projects, you wish to see noticeable outcomes.

However, what if your writing is not getting the involvement you need to foster your platform? How would you write that deepens the link with your readers?

The answer can be found in the particular reason why readers assimilate some information, whereas ignoring other.

Emotions undermine wisdom while people make decisions.

Emotions almost entirely govern our experiences and decisions. As an example, when we face some trouble, we are likely to fixate and can become illogical. All of a sudden, our fear dominates and protects rational thinking. When the trouble is relaxed, we are free from the limitations of our emotions and become more courteous, open and acquiescent. We are capable of thinking logically again.

Emotion is the root of everything. Our thoughts are impacted by memories; feelings impact our behaviors and moods. In order to establish a relationship with your reader, you have to first link with an audience on an emotional aspect. Since if the emotion is missing, readers are not really involved and if they are not involved or interested, they are not likely to follow. Even if they read your writing, they are less likely to absorb it; it’s unlikely to create an influence on their lives. You cannot expect your readers to absorb your content without involving them. You need to create fascination and that is magnetic.

Fascination has the potential to generate profound attention. It facilitates you to acquire that emotional link you need with your audience. Fascination can be distinguished with some basic cues like alarm, curiosity, passion, authority, innovation, and trust. Every time we are attracted towards something, one or more of these cues are the reason. For writers, utilizing these facets may create the difference between developing an emotional link with your audience. Let’s take a look at the ways how to create fascination in your content.

–         Employ Triggers

To create charisma, start your writing with an intriguing question that implores for a fascinating answer. Write a descriptive narration, pattering those sense to activate passion. Develop trust with reinforcing figures and facts, or sustain a consistent (involving) diction your audience can rely on. When you develop a precise form, it’s easy to integrate fascination facets and link with your readers emotionally.

–        Relate the emotional aspect of the issue

Humans are attracted towards issues as they appeal our focus, however, they also create anxiety and stress. That is a significant advantage for you when you create your content since it enables you to propose an answer.

However, there is a need to do something more than recognizing an issue and get the audience to link to the emotions lies within the issue. As you develop content that relates the issue with the emotion, you activate fascination facets and develop a link through an emotional relationship in your content. Every emotional stair your readers takes is a tiny ‘yes’ which is important in the procedure of creating any relationship. After you have recognized the emotional aspect of the issue, you are all set to write a convincing headline to trigger the relevant fascination.

–        Create the solution that emulates the problem

When we confront an emotional reaction to an issue, our anxiety and tension is only relieved when a solution is perceived. If your writing doesn’t completely offer the solution and resolve the issue you first propose, you will begin to fascinate however end up your audience will be frustrated by an incomplete solution. Ask a simple question to yourself, ‘does this content directly solve the issue?’

–        Engage audience

As you develop relationships with the readers, you will acquire more involvement through comments, subscriptions, and shares. More trust and interest will emerge from there. It is for that tiny agreement that you need to create engagement.

The primary step in a marketing link is normally education. Important educational writing promotes someone to like your page, which leads to more understanding as you keep on gaining trust.

–        Share an example or metaphor to relate your content

The well-developed narration is easier to absorb. They create fascination. If readers are somewhat confused about your concept, a relevant example or story can make them clear about your idea.

 

Let me know your fascinating idea on this.

 

 

5 Writing Skills to Activate your Readers

We all wish to have a positive reaction to the content we strive to create. However, not all positive responses are made equal. In other terms, if you are endeavoring for something more than usual positive comments (‘nice post!), then you need to prompt an act. That means you need to stir an activity in the readers. Trying to stir an action is an emotional conduct. It’s emotions that compel a person to act in a certain way. As a matter of fact, in Latin, emotion means ‘movement’ or ‘to move’, since emotions encourage our actions. Though, we don’t essentially wish to make them rage with fury or spurt into tears. The objective is not essential to get someone to sense, however rather to wish-and to act on that wish. There are several ways to acquire that.

1. Intense narration

Emotional actions come when we confront a message that interacts with our current values. Attracting to the fundamental beliefs of your readers, how they perceive the world, their desires for the prospect is highly influential-if you actually produce an experience.

Looking back at Aristotle’s era, proficient persuaders realized the power of an intense storytelling. The point is that the narration must be so intense that it prompts an indirect exposure in which they can visualize the result of the story.  Take a look at this post of The Wall Street Journal that ignited $2 billion subscriptions and learn why it thrived so actively.

2. Start it low-gain momentum

When we are impatient to ignite action, there’s a temptation to start with high emotion, high energy to make the readers react on our contagious passion. However, proficient presenters, from stand-up comedians to politicians, never start with a rampant emotional speech, rather they start low tone and gain momentum gradually. The aim of each and every idea of your content is to keep readers involved the whole way until the end, gaining momentum towards the action.

3. Lift unity

We have diverse contexts, from nationality to education, to personal preferences. Attracting to the core nature of a reader eventually promotes emotion, whilst you also gain benefit from the influential rule of unity. Shared identities are the basic idea of unity, beyond simple liking and similarities. It doesn’t have to be unpleasant, however, it does have to promote the group to stay together and move. At times, unity can be used to inspire others to join the group with the help of another influential and basic tool of social proofing.

4. Emulate

Emulation is useful when you present yourself as an ideal to your readers. Yes, that might sound a bit haughty, and it sure can be. However, if you have acquired the place of a likable proficient after all that hard work, your readers will unsurprisingly try to imitate you in certain manners, or even wish to be like you. There is a trend these days of becoming micro-celebs and boosting personal branding, in so many cases it actually works. A genius way to inspire your readers is to involve them with you in some movement, like a charity or join a cause.

5. Demonstrate

This refers to let the readers realize themselves of what they should do and what they should not do. Emotions are best ignited without telling an upfront expectation. Never wire the emotional reaction you are trying actually, or a natural psychological system of defense might surface.

 

7 Qualities of a highly influential writer

Words matter. The words we say and the way we communicate are the most precious assets.

Still, so often, we tend to overlook it. Think this: if a guest visit your website and observe the missing logo or a tagline (branding), would that guest recognize your brand? Are your communicating your brand the way you wish to? Here in this post, in not specific order, are few of the most important qualities of highly influential writers based on my personal experience as a writer/editor and a reader.

These traits are important for an influential writer because these qualities highlight a specific openness and devotion-both of which are critical to accomplish writing mastery. Take a look at these 6 most important characteristics of a successful writer.

1. They have patience

Influential writers are patient. They can understand that completing a writing demands persistence and it’s no simple task. There will be a time when a writer feel absolutely blank. That moment, a writer needs to be persistent and keep on writing. This patience will ultimately present you a completed piece of writing that you will be pleased with.

2.  Reading Habit

Influential writers are mostly avid readers because being absorbed profoundly in words aids a person to realize the basics of writing more effectively, for example tone, syntax and framing of writing. More reading means more learning about all the various writing techniques and perspectives that a writer can utilize.

3. Clarity of Ideas

One of the most annoying experiences is to sound dumb, especially when you are writing something. it is important to sift through the ideas that we comes to our minds in a muddied condition and pen the down. Writing demands clarity of ideas or thoughts. An influential writer is capable to distill intricate thoughts into clear and simple language. This critical characteristic assists writers to handle even the most complex of subjects through segregating them into simple ideas.

4. Openness

Being flexible towards external suggestions and edits is important for influential writers since it facilitates them to enhance their writing, although it can harm their ego. Being open-minded facilitate a writer to see their writing through the perceptions of others and rectify their weak areas.

5. Effective Listening/Observing

Influential writers need to be effective listeners as well as observers of their environs during those events when they are not writing. This is their research time. Writers can bring life to the characters they meet in real time through creative thinking.

6. Discipline

Efficient writers excel through their discipline. The writes, edits and enhance their writing skills through continuous writing. Influential writers are dedicated to constantly reassessing their skills, no matter how unimportant the task is. They emphasize on their draft and are persistently working to get effective through profound discipline.

7. Ability to link ideas

An influential writer influences readers with their ability to join the ideas into a single cohesive piece of writing. They know how to bring life to a character, how to press an emotion or write an impressive closing.

 

Fair enough.

Hope this would give you a better idea about an influential writer and what it takes to be one.

Your comments and suggestions are welcome!

 

 

 

Use Facebook Live for Smart Marketing

Videos on the internet is similar to a bread: having it fresh is better or else it will get musty and stale. That is why platforms like Periscope and Meerkat have discovered live video streaming as a way of successful marketing. Now Facebook has also launched its own video streaming so we know this new trend will last longer.

In today’s post, I am going to share seven diverse ways you can use Facebook Live video streaming option to facilitate a more involving and eventually more productive marketing exposure for your customers.  The option holds immense potential to grow your business and that iconic simplicity of Facebook makes it the leading video platform till date.

Share your brand experience with your customers

A business with a tangible storefront acquires extremely productive results through video streaming. Since it is difficult to make your clients look and feel the products through images or text, and bearing the trouble of creating a video might not offer benefits as desired. Instead, if you plan to host a live video streaming where you offer potential buyers a tour of your shop and answering questions as they come during the session. The same impact can be obtained through a presentation of your service or product in a live event.

This feature can even go beyond just hosting a live session. You can take advantage thorugh the 24-hour Facebook Live option. Through this, you could set up a live session demonstrating your typical office or store activities throughout the day. These efforts can actually offer a massive potential to grow your business as you will be able to educate existing and new clients regarding what you offer. Moreover, a live video session of this level has been proven to be seen more in the Facebook News Feed.

Webinars and Event Hosting

A well-executed webinar has immense power to cause online business marketing success, however, they also need a lot of time and effort to make it effective. In addition, most of the webinar platforms today are complicated and few are expensive as well.

Through Facebook Live, you can easily organize a webinar and there is no need to leave the platform. Facebook Tools will make it easier for you to do all the marketing tasks. This also expands to any sort of event you are planning to host. For example, if you a stall set up a business exhibition. You could conveniently stream live through your stall and ask viewers to visit your stall personally. Propose some incentive and you can boost your sales prospects quickly.

Below are few methods to reap the most out of such events:

• Request your viewers to hit the invite button during the show. You could also use it by yourself to increase the traffic.
• Look out for the emojis to identify the interest level of your audience.
• If your video length permits you to save it, do it and share it later and enjoy more views.
• Promote your event through all your social media accounts before the session.

Conduct Q&A and interview sessions

Sessions like Q&A and interviews tend to appeal more audience if they are going on live since they add credibility to your event. Certainly, this can also cause glitches or mistakes. This actually is not a disadvantage of using Facebook Live, rather a cue that mistakes can happen in a live session. It is important to create a backup.

Mark Zuckerberg, CEO of Facebook performs such video events constantly and he actively motivates people to offer their queries in the comments which he answers live. Through this method, you can find out queries of your customers and acquire direct feedback about your brand.

Plan Live Lectures

Knowledge is valuable. You can offer a massive amount of value through teaching your viewers about something that can benefit them. In short, you can plan live lectures or classes. During these sessions, you can boost immense involvement through resolving questions from your audience. For example:

• A blog writer can organize a live class to teach his/her viewers about designing their own websites
• A management consultant can offer a series of online courses presented live to the students who wish to prepare for some certifications.

Make your new product launch a live event

New product launches are very exciting, however, they are also exquisite. Most of the times, only VIPs and Press are invited to the live event. Nowadays, several industries have started live streaming of their launches to offer their viewers a VIP feel.

You can showcase your product and its features and how it is going to change the lives of your customers.

Present Employees and Leaders

Hiring talented personnel has become quite difficult nowadays. Your brand comprises of more than merely a logo and a general public perception. There is also a profound, employee=oriented component of your product. This means they wish to see a firm that encourages and values their workers. You can market this through offering your employees some attention. This will not only attract potential employees but will also facilitate you to present its human aspect which would foster more credibility from your audience.

Every month, select an employee that you wish to highlight and organize a live event where they can showcase their positive at your firm and show their routine work life. try to make this a continuous practice as this will help your product to relate with your audience while enticing top talent for your business.

Make your customer service go live

The final strategy highlights your customer service. If you have an issue with a customer, reach them through Facebook Live and talk to them live to resolve the problem swiftly while maintaining a personal feel.  You can also present your leader to resolve the issue at once if the same query is raised by several people. This will offer you to take your customer service to a next level.

Facebook Live has undoubtedly brought the idea of live video streaming to the spotlight and it is massive for organizations. Utilize these seven techniques and boost your business through this amazing service.

Let me know how does your business use Facebook Live?

 

User-Generated Content-What it is and how it can boost sales?

Who do you think is responsible for making the most important content for your company’s website?

A marketing firm? Or your customers?

Yes, customers. Customers are creating the most valuable content for firms across the globe. However, in my knowledge, few firms have understood this fact and realized how important is the user-generated content is or can be for their businesses. As a matter of fact, user-generated content is more beneficial at boosting sales as compared to the content you write. The reason is that the prospect buyers are more likely to accept the face-value of their peers.

User Generated Content (UGC) is content written by an audience related with a brand. Anything from social media, testimonials, reviews, blog posts or forum posts can be termed as UGC.

Certainly, not all forms of UGC or any other content assists in boosting sales. In the sales cycle, content has to aim users at a specific point and shift to the next (preferably, creating a customer or a purchase).

Let us take a look at different forms of UGC which are most beneficial for sales.

Reviews

When we talk about selling, user reviews is one of the most common and the most important type of UGC. An Econsultancy report statistics suggested that 61 percent of customers read user reviews prior making a purchase decision while 63 percent prefer to make a purchase through a site which has user reviews. There are few options for you to encourage your customers to write a review. For example, Trustpilot and Reevoo inquire customers to leave their reviews and feedbacks and offer widgets that generate a link to your organization’s review web page. These services also offer the advantage increasing your website trust and credibility.

Testimonials

Several testimonials begin as a user review and more often they are more detailed as compared to user reviews. However, what actually differentiates them is that you can select which testimonial to be uploaded on your web page.

Acquiring testimonials is not difficult. You can approach your happiest brand customer and ask if they can create a video testimonial for your site. Alternatively, you can simply get excerpts from existing user reviews.

Idea! : A little gesture of thankfulness with a gift can increase the probability of getting a positive response.

Forums

Many people think that if your customers ask a question on a forum about your product, is not a useful type of UGC. However, it’s not true. Every time a customer post a query regarding your brand online, it’s a big advantage. The reason, if questions are being posted and answered on a community platform such as a forum that forms a content which is indexable, searchable and the capability to generate qualified website traffic. So don’t take those questions easy.

Online Contests

Online contests can be a highly productive way to boost the customers to generate content. Customers are inquired to make and submit something against a chance to win a gift, mostly a photo, a video or a piece of written content. One thing to remember, if you will ask a laborious task to do in a contest, you will get fewer entries.

Social Media

UGC is a massive gadget for marketers but with a huge obstacle-customers on social media are least likely to buy. Indeed, this is changing. Websites like Instagram offers its users with native advertising, whereas remarketing ads are apparently low on Facebook. Users need to align to advertising on such platforms, however, that does not essentially mean they like to see it.

You can overcome this obstacle and increase the efficiency of social media marketing through utilizing user-generated content. Inquire your customers to share appropriate UGC on social platforms while adding your brand name with a hashtag.

Hope you find the post useful. Your comments and suggestions are welcome.

Your Brand Authority-Lead and inspire

Authority is the rule to impact change. Establishing authority pushes online branding upwards through enabling every online presence to create brand authority. It is far beyond making a social media account or a blog. Building a brand authority is leading through inspiring and influencing with conviction. However, even grabbing attention with the targeted message is not adequate. Here brands can become inspiring leaders, make changes and make things done.

Neuroscience research on brain scans showed that the decision-making segments of our intellects go blank when we face authoritative direction or advice. When you are seeking to create an impact and establish an influential brand for your online success, authority is vital. To get consumers to link to your brand and normally focus in the first place, your marketing sense needs to start pondering about authority in an all new perspective. To create the power to impact or command opinion, thought or online conduct, you need to develop as an authority that others link to in their virtual content. Certainly, this means that you need a content-rich web page which expresses your brand authority initially. The content actually depicts your professionalism, contrasted with others. This is an important differentiation since it actually harmonizes the arena and facilitates anyone to build authority that outperforms and even credible professionals in a specific field or niche.

The key to developing your brand into an online authority in any field is to learn and share as much as you can! Then you can make money through marketing something pertaining to your developed authority.

Hope you liked the post. Please leave your comment or if you wish to add further points to the text. Thank you.

Critical aspects of a successful digital marketing strategy

In today’s world, it is critical for any business to create a strong digital track within the World Wide Web. Thus, when an organization is determining its marketing strategy, it must integrate an effective digital strategy. Through a digital strategy, a business will be able to acquire new clients, improve brand awareness, and generate influential revenue prospects. In this blog, I have tried to include the five most important aspects of digital marketing that should be considered while creating a digital marketing strategy. All of these components create a solid digital marketing strategy. How companies can define these components create a direct impact on an effective marketing plan.

Content Marketing

Words are powerful, they can change a mind. Keeping this notion in mind, content marketing becomes an important aspect in a digital marketing strategy. Using a blog on your website can be extremely beneficial to offer visitors with relevant and new content that can create a powerful business impact. It will help in increasing site visitors as well as user involvement. With the help of an effective content marketing plan, a business can develop its identity as a leader within its industry.

Mobile Usage

Around 90 percent of consumer dealings are completed on mobile devices (Neil Mohan, Google). In 2014, the sales percent of tablets and smartphone surpassed the sales of personal computers. It is important for today’s businesses to know what are the demands of users and every area of a digital marketing strategy need to encompass this new verge.

Social Media Marketing

One of the most significant marketing medium of the current era is social media marketing. It can increase and develop brand existence all across the World Wide Web. Social media marketing can be an immensely powerful medium to spread content and information regarding your services or products. Therefore, using a range of social media platforms can foster new prospects for your business and enable your business to generate new clients.

Website Optimization

Search engine results are one of the highly used methods for searching. The initial phase of presenting your webpage to the potential market and customers is to conduct a website optimization. Proper website optimization can help search engines to recognize your website and relate it to the users’ search. This is basically the core concept of organic search. Executing and strong organic search can enhance the website’s visibility which would lead to increased number of visitors that means increased opportunities to grab new businesses.

 

De-Mystifying Content Writing

Quite often, people are not sure what content writing means. It’s not the most evocative profession, but that is because content writing needs to be flexible since it offers diverse roles. The work of a content writer is more about just writing down blog posts or articles. In this post, I have tried to segregate the job a content writer does to develop a precise understanding of the job and why your business probably needs one.

From a writer’s point of view, writing online is actually equal to journalism. Still, more content writers invest their time working only for small businesses. They are independent freelancers, SEO and HTML specialists, salespersons, and they are the online representations that market your business to the globe, and if used appropriately, content writers are the vital component of an online marketing success. Content writers work as:

Researchers

Regardless of who the client is, a content writer needs to conduct a research to begin writing. In almost every example, a content writer would require completing sufficient research to assure the content presented to the client is current, precise and comply with the business’ message. Thus, effective research is the base of an effective writing.

SEO specialists

A good content writer assures his/her writing is not only fresh to the readers but also optimized as per the given keywords to increase search results and ranking in order to improve website traffic.  So, if you are experiencing a poor search engine ranking, a good content writer can be helpful to cover that SEO gap for you.

Editing and Designing

Sometimes content writers need to do the strenuous task of editing and refining a piece of paper provided by the client. After all, content writers’ job is to ensure a paper with the best quality possible. Moreover, content writers do not just need to write and edit well, they have to make it formatted properly, with just the right location of headings and subheadings to make it appealing to the eyes as well and not just a stack of text.

Partners

Content writers are not merely a freelancer or a contractor. They are the partners in your online business venture. When there are ventures fostering with a content writer on board, it is apparent that it is because of a good association with the clients. If you need a partner who realizes how to conduct research, editing, designing and proper SEO tools to make your online content to the people, then you actually need a content writer.