User-Generated Content-What it is and how it can boost sales?


Who do you think is responsible for making the most important content for your company’s website?

A marketing firm? Or your customers?

Yes, customers. Customers are creating the most valuable content for firms across the globe. However, in my knowledge, few firms have understood this fact and realized how important is the user-generated content is or can be for their businesses. As a matter of fact, user-generated content is more beneficial at boosting sales as compared to the content you write. The reason is that the prospect buyers are more likely to accept the face-value of their peers.

User Generated Content (UGC) is content written by an audience related with a brand. Anything from social media, testimonials, reviews, blog posts or forum posts can be termed as UGC.

Certainly, not all forms of UGC or any other content assists in boosting sales. In the sales cycle, content has to aim users at a specific point and shift to the next (preferably, creating a customer or a purchase).

Let us take a look at different forms of UGC which are most beneficial for sales.


When we talk about selling, user reviews is one of the most common and the most important type of UGC. An Econsultancy report statistics suggested that 61 percent of customers read user reviews prior making a purchase decision while 63 percent prefer to make a purchase through a site which has user reviews. There are few options for you to encourage your customers to write a review. For example, Trustpilot and Reevoo inquire customers to leave their reviews and feedbacks and offer widgets that generate a link to your organization’s review web page. These services also offer the advantage increasing your website trust and credibility.


Several testimonials begin as a user review and more often they are more detailed as compared to user reviews. However, what actually differentiates them is that you can select which testimonial to be uploaded on your web page.

Acquiring testimonials is not difficult. You can approach your happiest brand customer and ask if they can create a video testimonial for your site. Alternatively, you can simply get excerpts from existing user reviews.

Idea! : A little gesture of thankfulness with a gift can increase the probability of getting a positive response.


Many people think that if your customers ask a question on a forum about your product, is not a useful type of UGC. However, it’s not true. Every time a customer post a query regarding your brand online, it’s a big advantage. The reason, if questions are being posted and answered on a community platform such as a forum that forms a content which is indexable, searchable and the capability to generate qualified website traffic. So don’t take those questions easy.

Online Contests

Online contests can be a highly productive way to boost the customers to generate content. Customers are inquired to make and submit something against a chance to win a gift, mostly a photo, a video or a piece of written content. One thing to remember, if you will ask a laborious task to do in a contest, you will get fewer entries.

Social Media

UGC is a massive gadget for marketers but with a huge obstacle-customers on social media are least likely to buy. Indeed, this is changing. Websites like Instagram offers its users with native advertising, whereas remarketing ads are apparently low on Facebook. Users need to align to advertising on such platforms, however, that does not essentially mean they like to see it.

You can overcome this obstacle and increase the efficiency of social media marketing through utilizing user-generated content. Inquire your customers to share appropriate UGC on social platforms while adding your brand name with a hashtag.

Hope you find the post useful. Your comments and suggestions are welcome.


Critical aspects of a successful digital marketing strategy

Critical aspects of a successful digital marketing strategy

In today’s world, it is critical for any business to create a strong digital track within the World Wide Web. Thus, when an organization is determining its marketing strategy, it must integrate an effective digital strategy. Through a digital strategy, a business will be able to acquire new clients, improve brand awareness, and generate influential revenue prospects. In this blog, I have tried to include the five most important aspects of digital marketing that should be considered while creating a digital marketing strategy. All of these components create a solid digital marketing strategy. How companies can define these components create a direct impact on an effective marketing plan.

Content Marketing

Words are powerful, they can change a mind. Keeping this notion in mind, content marketing becomes an important aspect in a digital marketing strategy. Using a blog on your website can be extremely beneficial to offer visitors with relevant and new content that can create a powerful business impact. It will help in increasing site visitors as well as user involvement. With the help of an effective content marketing plan, a business can develop its identity as a leader within its industry.

Mobile Usage

Around 90 percent of consumer dealings are completed on mobile devices (Neil Mohan, Google). In 2014, the sales percent of tablets and smartphone surpassed the sales of personal computers. It is important for today’s businesses to know what are the demands of users and every area of a digital marketing strategy need to encompass this new verge.

Social Media Marketing

One of the most significant marketing medium of the current era is social media marketing. It can increase and develop brand existence all across the World Wide Web. Social media marketing can be an immensely powerful medium to spread content and information regarding your services or products. Therefore, using a range of social media platforms can foster new prospects for your business and enable your business to generate new clients.

Website Optimization

Search engine results are one of the highly used methods for searching. The initial phase of presenting your webpage to the potential market and customers is to conduct a website optimization. Proper website optimization can help search engines to recognize your website and relate it to the users’ search. This is basically the core concept of organic search. Executing and strong organic search can enhance the website’s visibility which would lead to increased number of visitors that means increased opportunities to grab new businesses.